H&M’s Surreal Projection Mapping

A little present arrived in my inbox this morning from MUSE, the digital agency who helped Samsung bring their 3D LED TV’s to life. (Watch it if you haven’t seen it already, it’s still one of our all-time faves.) This time, they worked with H&M.

Over the course of three days – November 22-24th, and for over 3 minutes each time, guests enjoyed a surreal fairytale. It all starts off with a red ribbon which unwraps around the building. The building then magically transformed in front of our very eyes into a colorful dollhouse. I love how you can’t wait for the next effect and how much detail went into each part of the story. What a way to start the holidays! Credits: Concept: Sander Ejlenberg, Liat Azulay Art director: Phila Beroud Designer: Elano Collao do Monte Teixeira Account: Julien Rappy, Michael Littaur Project management: Wouter Donkers, Machiel van der Heijden MUSE





December 2, 2016

Sexy French Farmers Pose for Shirtless 2017 Calendar

Last year, the holiday season was set ablaze by France’s Pompiers Sans Frontières (Firefighters Without Borders) and their sizzling, stripped-down calendar. Shot for a good cause by renowned Paris-based fashion photographer Fred Goudon, the risqué calendar proved to be a popular Christmas gift—both in France and abroad. In keeping with tradition, Goudon has photographed a new crop of au naturel pin-up models for his 2018 edition: French farmers.

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December 1, 2016

Meticulous Landscape Paintings Beautifully Represent Intangible Emotional States

Artist Crystal Liu intimately ties her emotional states to beautiful abstract paintings. In large-scale works, she constructs landscapes that are metaphors for the intangible forces that drive us. Visually, elements of the Earth and sky are the actors for the feelings we cannot easily imagine. Together, the sun, mountains, and more depict “narratives of conflict, entrapment, longing, and precarious hope.” These symbols allow Liu to seem removed, yet make the pieces deeply personal.

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