H&M’s Surreal Projection Mapping

A little present arrived in my inbox this morning from MUSE, the digital agency who helped Samsung bring their 3D LED TV’s to life. (Watch it if you haven’t seen it already, it’s still one of our all-time faves.) This time, they worked with H&M.

Over the course of three days – November 22-24th, and for over 3 minutes each time, guests enjoyed a surreal fairytale. It all starts off with a red ribbon which unwraps around the building. The building then magically transformed in front of our very eyes into a colorful dollhouse. I love how you can’t wait for the next effect and how much detail went into each part of the story. What a way to start the holidays! Credits: Concept: Sander Ejlenberg, Liat Azulay Art director: Phila Beroud Designer: Elano Collao do Monte Teixeira Account: Julien Rappy, Michael Littaur Project management: Wouter Donkers, Machiel van der Heijden MUSE




January 18, 2017

25 Animals Who Have Mastered the Art of Taking the Perfect Selfie

The term selfie hasn’t been around for that long, but it’s already deeply ingrained into our society. A selfie is one way to show off your impeccable fashion, as well as proof that you did something (or met someone) cool. It’s even turned into a viable career option for a few lucky people—Kim Kardashian published an entire book dedicated hers, so this style of self-portraiture is definitely here to stay.

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