When the New York International Latino Film Festival wanted to get their point across that movies and films are drastically different, they worked with Wing agency in New York to create some hilarious posters that make fun of movies. Simply put, they made movie clichs, graphs and charts that show actions or ideas which are expected or predictable, based on our prior experiences.
Even like how they showed the difference between films and movies in this last one.
Pretty clever and creative campaign for a film festival, don't you think?
Advertising Agency: Wing, New York, USA
Chief Creative Officer: Gustavo Asman
Art Directors: Alvaro Naddeo, Jamie Tao, Xiang Mengwen
Copywriters: Ruben Salavert, Xoch Serrano
Producers: Nadina Steimberg, Alejandro Falduti
Account Executive: Daniel Gergely