Minimalist Lego Cartoon Characters

Minimalism goes a long way. In this new series of Lego ads by German advertising agency Jung von Matt, we see simplistic representations of some of the most well-known cartoon characters. The Hamburg-based company’s ad campaign titled Imagine features tiny towers of colored Lego blocks in each print. It seems abstract, but undeniably accurate in its color-blocking and size ratio in relation to one another. Yes, Homer Simpson is a yellow block on top of a white block atop a blue block. Details like his two strands of hair are unnecessary in this case. Only the most essential characteristics are illustrated, including Marge’s blue hair that soars high above the rest of the Simpson clan.

This fun series, though highly enjoyable for its nostalgic and stripped aesthetic, seems to have risen some controversy over its origins. Adland.tv has pointed out a fan-created Lego representation of The Simpsons appeared on the internet before the official ad campaign launched. There is an indisputable resemblance between the two images that has raised some eyebrows and caused bloggers to question whether the idea was flat-out stolen. Whether it was or wasn’t remains a mystery, but one thing is for sure: the minimalist design is a great and effective one. It really makes you want to fish through some legos and construct your own simplified rendition of your favorite childhood cartoon character. I’m going to need a lot of pink for my Jem and the Holograms creations.








Jung von Matt website
via [copyranter]



January 19, 2017

Magical Photos of the World’s Oldest Lake Frozen Over

Thought to be the world’s oldest lake, Lake Baikal in southern Siberia is also one of the world’s deepest, and one of the clearest. These combined characteristics make it a prime location for photographers on any occasion. But photographer Kristina Makeeva took things a step further when she recently walked on the frozen lake for a set of incredible photographs. This freshwater lake reaches depths of 5,387 feet (1,642 meters)

Read Article


January 19, 2017

Adorable Red Panda Cub Can’t Stop Hugging Toy That Looks Just Like Her

As if Maiya—a recovering red panda cub living at the Taronga Zoo in Sydney, Australia—wasn’t already completely adorable, the bright-eyed and bushy-tailed 2-month-old has recently been photographed with a cuddly new companion: a same-species stuffed animal. In November, Amala, a beloved red panda at the zoo, gave birth to Maiya. At first, the little one was happy and healthy. Not long ago, however, she was traumatically injured while being carried in her mother’s mouth.

Read Article


Get Our Weekly Newsletter