McDonald’s Brilliant Sundial Billboard


If you don’t believe that advertising has become more innovative these days, just take a look at this. McDonald's sundial billboard is the perfect example of such creativity and ingenuity. Displayed is their (delicious) breakfast menu as well as their (tasty) lunch menu. The sun casts a shadow on each item that corresponds to the time of day you would normally eat it.Ad agency Leo Burnett, with the help of an engineer, researched the perfect location so that the sundial can create the cool effect. Talk about impressive! With an aim at transforming the way people think, feel and ultimately behave, Leo Barnett hit their mark spot on with this ad.



Leo Burnett’s website
via [Design You Trust]



January 19, 2017

15 Street Artists Who Use the World as Their Playground

Street artists like Banksy and Space Invader have been playing with city dwellers for years, placing their work strategically for maximum impact. In fact, artists around the globe are constantly integrating their artwork into the landscape in unexpected ways. Working in large and small scale, the techniques and scope of work differ, but one thing they all have in common is their clever use of space.

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January 19, 2017

25+ Playful Kitchenware for People Who Love Animals

Whether you’re a master chef or can barely boil pasta, it doesn’t matter—cooking should be fun. Making the task enjoyable is easier than you think. Simply changing your kitchen utensils can bring some welcome whimsy to your stove and oven. Animals—both real and fictitious—are a fantastic way to do this. From quacky colanders to mythical ladles to pensive cheese graters, it’s a cinch to accessorize your space with animal themed kitchen tools.

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