10 Modern Packaging Concepts That are Clever and Cool

Is there such a thing as packaging that's too modern? If so, please don't tell these ten people who've designed these amazing concepts! While most of the ten incorporate some sort of clever design idea, each and every one of them takes packaging down to its most simplest form. What's left? Not just a product that gives people an experience but packaging that surprises and delights even before anything gets opened!

Beer Crate by Luis Luna

Why is this beer crate so special? Because it's composed of two parts – a visually appealing carrying case with classic green plastic handles and an aluminum base with a detachable 12 bottles beer holder. The holder itself contains water, which upon freezing, keeps your beer cold. Now pass me a brewsky!

Doritos by Petar Pavlov

The internet is abuzz with this new packaging concept from Petar Pavlov. As Pavlov states, “The shape and the texture of the Doritos chips are used as the base of this packaging concept. What's good about the form of the packaging is its structure which can keep the chips closed after opening.” So not only did he make the packaging look like Doritos chips, you can close the bag of chips without any clips? Awesome!

A Transforming Popcorn Bag by Anni Nyknen

Save having to transfer your popcorn into a bowl or getting your hand all dirty reaching into that bag by using the transforming popcorn bag by Anni Nyknen. In 2008, Anni Nyknen won four awards for this popcorn concept bowl. Simple and brilliant!

Nestea by Bob Dinetz Design

This redesign uses a simple color coded circle to make differentiating flavors as simple as possible. The diet version has a hole inside the circle. A cool design updated for these modern times. Love it!

360 Paper Bottle by Brandimage

Is the world ready to chuck plastic bottles and start drinking from paper ones? Brandimage thinks so. It's created the first totally recyclable paper container made from 100% renewable resources.

Vitamin Boxes by Viktoriya Gadomska

What would it be like if your vitamin packaging came in the shape of its respective letter? Polish designer Viktoriya Gadomska thinks it might be classy and cool with these letter shaped boxes. We happen to agree.

Milk by Julien De Repentigny and Gabriel Lefebvre

Say goodbye to those boring old milk containers and say hello to this innovative packaging idea from Julien De Repentigny and Gabriel Lefebvre. An experiment in cardboard packaging as well as in communication, it represents the simplest way to explain the contents of the packaging by both word and image. By the way, did you know that the packaging is the same dimensions as a 2 liter milk carton? Awesome!

Pot (If it was legal) by Heads of State

Now you know we're talking concepts, right? Recently, Print Magazine approached four design and packaging firms with a simple brief: If marijuana was legal, how could it be packaged? Our favorite packaging concept comes to us from Heads of State. The brand is built around a sticker system and since there's a slight mystery involved in buying pot, they interjecting the names with a bit of humor. Cool!

Seed Packaging by Adam Paterson and Santi Tonsukha

Adam Paterson and Santi Tonsukha from the Royal College of Art Industrial Design Engineering created “GrowYourOwn” packaging for fruit and vegetable seeds for novice gardeners. Using natural properties of 100% recyclable corrugated cardboard, they created new packaging that was simple, clear, sustainable and approachable. We love how simple, clean and to-the-point the packaging is!

Anti-Theft Lunch Bags by the.

If you're tired of having your food stolen by your slick coworkers or roommates worry no more! Anti-Theft Lunch Bags are sandwich bags that have green splotches printed on both sides, making your freshly prepared lunch look spoiled. Protect your lunch and remember, the jokes on them!

More Cool Packaging or Products:
The Coolest Packaging: Samurai Vodka
A Modern Take On the Classic Kleenex Box
With Packaging This Cute, Who Cares About the Ice Cream? By JunFei
James Jean Designed Wine Bottles (3 Sets)

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