Inspiring Campaign Gives 320,00 NYC Students Reusable Water Bottles for Free


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Today, environmentalists from all walks of life are looking for new ways to tackle the world's ongoing plastic waste problem. From crowdfunding campaigns to country-wide bans, this issue continues to inspire a range of projects, including BRING IT, a new program that pledges to provide New York City's public school students with reusable water bottles.

In collaboration with S’well, a company that produces eco-friendly products, the New York City Mayor's Office of Sustainability will give 320,000 students across five boroughs stainless steel water bottles. By simply swapping out single-use containers for these S'well donations, the students are expected to eliminate a staggering 54 million plastic beverage bottles in just one year.

Composed of architects, data scientists, engineers, policy advisors, and city planners, the New York City Office of Sustainability team hopes that the BRING IT campaign will help the city meet its goal of zero waste by 2030. “To reach our goal of sending zero waste to landfills by 2030, we have to upend our whole way of doing things,” Mayor Bill de Blasio said in a press release. “The BRING IT campaign will help create a cleaner, fairer city for all by empowering youth to lead the way.”

Equally, S'well is excited to educate the city's young residents, who will likely think twice about using single-use plastics in the future. “I am so proud to be a part of a program that is creating real impact for New York City, S’well’s home,” Sarah Kauss, the founder and CEO of S’well, said. “Together, we are developing a platform for change, offering today's youth and tomorrow’s leaders the knowledge, resources and inspiration to address the global challenges posed by waste and single-use plastic bottles through meaningful actions.”

The New York City Mayor's Office of Sustainability has collaborated with S'well to create BRING IT, a campaign that gives 320,000 NYC students reusable water bottles.


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If each student uses only his or her S'well bottle, the city can eliminate 54 million plastic bottles in just one year.


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S'well: Website | Instagram | Facebook | Twitter
h/t: [Green Matters]

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Kelly Richman-Abdou

Kelly Richman-Abdou is a Contributing Writer at My Modern Met. An art historian living in Paris, Kelly was born and raised in San Francisco and holds a BA in Art History from the University of San Francisco and an MA in Art and Museum Studies from Georgetown University. When she’s not writing, you can find Kelly wandering around Paris, whether she’s leading a tour (as a guide, she has been interviewed by BBC World News America and France 24) or simply taking a stroll with her husband and two tiny daughters.
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