January 2, 2021
Design Is Not Art: Uncovering the Brilliant Logic Behind Massimo Vignelli’s Famous Designs
The design ideology of Massimo Vignelli often sounds a bit intense. During his almost half-century-long career, he would design the legendary New York City subway map, modernist furniture, iconic kitchenware, logos, books, and so much more. But despite these inherently creative projects, Vignelli would never call himself an artist. He was famously quoted saying, “Design is not art. Design is utilitarian, art is not.
