Dogs with Brachycephalic syndrome (or short snouts)—such as pugs and French Bulldogs—are continuously bred, despite the fact that their condition can lead to severe respiratory distress. That’s why nonprofit organization Lucky Bulldogs Rescue in Iowa is committed to rescuing these “smushie face” pups from the commercial breeding system. The volunteers aim to find the dogs loving forever homes, where they can get the medical care they often need. But in order to do that, the charity needs to raise awareness and funds, so they came up with an idea.
“A handful of people were throwing around fundraising ideas and I said I could shoot a calendar,” Lyndsey Wright, Lucky Bulldogs Rescue Board Member and photographer tells My Modern Met. “Someone mentioned something about dad bods and another Board Member (Founder, Stacy Perkins) said ‘Dad Bods & Rescue Dogs’ and I was instantly sold on the idea!” To make the fun concept a reality, Wright made a post on Facebook, calling out for willing volunteers. The photographer even managed to encourage one of her clients to get involved for the worthy cause. She reveals, “I mentioned during their session if he'd be willing to model and we did it right then and there, after their family photos!”
The hilarious collection of images features men with so-called “dad bods” posing next to lovable rescue dogs. From dancing in spring rain to a holiday-themed snow scene, the 2020 calendar is packed full of fun snapshots that are sure to make you giggle. Wright says, “Most people absolutely love it and think it's hilarious, which was absolutely the point!” So far, just under 1,000 calendars have been sold, with 100% of the proceeds going to Lucky Bulldogs Rescue. Along with other sales from the charity’s online store, the team has brought in over $7,000!
If you want to support this worthy cause and have these photos hanging on your wall next year (who wouldn't!?), you can buy your own Dad Bods & Rescue Dogs: 2020 calendar here.