IKEA Recreates Famous Living Rooms from Beloved TV Shows Using Its Own Products

Best IKEA Ad Campaign

The Simpsons

When you really love a TV show, chances are that you know the characters’ living rooms as well as your own. Well, now you can do more than admire them from afar. Thanks to a clever ad campaign from IKEA in the United Arab Emirates, having your home resemble The Simpsons, Friends, and Stranger Things is easier than you think. Created by the agency Publicis Spain, the “IKEA Real Life” series recreates these places using furniture and decor from the Swedish design store.

It took two months and 3D design software to construct these memorable rooms. The IKEA team and Publicis Spain were meticulous and sorted through hundreds of objects to find pieces that, together, recall the television shows. You'll have no doubt of the reference. In the apartment that Monica and Rachel shared in Friends, for example, IKEA has matched the color of the couches, throw pillows, and even hung similar wall decor.

Even if you don't want to live like these characters—we’re not interested in being visited by the Upside Down—the campaign proves that you can channel their design aesthetic in an easy and affordable way. Visit the “IKEA Real Life” site to get a better look at all of the items featured in the campaign and to purchase them for your home.

This is the best IKEA ad for people that love pop culture—using furniture and decor, Publicis Span has recreated the rooms of iconic television shows.



Best IKEA Ad Campaign

Best IKEA Ad

Screenshot: Favorite Videos


Stranger Things

Best IKEA Ad Campaign

Creative IKEA Ad

Screenshot: Movie Scene Crew


The Simpsons

Best IKEA Ad Campaign

Creative IKEA Ad

Screenshot: Animation on Fox


Publicis Spain: Website 
h/t: [Adweek]

All images via IKEA unless otherwise noted. 

Related Articles:

IKEA Ad for Baby Crib Doubles as a Pregnancy Test That Women Can Actually Use

Interview: People Are “Hacking” IKEA Products into One-Of-A-Kind Decor

IKEA Renames Furniture as Solutions to Relationship Problems

Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met, Manager of My Modern Met Store, and co-host of the My Modern Met Top Artist Podcast. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.
Become a
My Modern Met Member
As a member, you'll join us in our effort to support the arts.
Become a Member
Explore member benefits

Sponsored Content