lego

August 7, 2018

Playful LEGO Constructions Bring Childlike Imagination to Life

LEGO bricks have been a long-time favorite toy for children and adults alike. With endless creative constructions possible, the only real limit is the maker’s imagination. The brand’s latest ad campaign, titled Imagine and Build the Future, celebrates childlike creativity and colorful imagination. Designed by Asawin Tejasakulsin, a senior art director at Ogilvy & Mather in Bangkok, Thailand, the two series feature incredible LEGO sculptures that playfully interact with reality.

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September 29, 2017

LEGO House Opens Its Doors to the Public with Incredible Creative Experiences for All Ages

Located in the company's hometown of Billund, Denmark, the highly anticipated LEGO House recently opened its doors to the public. Designed by BIG, the building appears as 21 stacked LEGO bricks topped with colorful terraces that denote the different creative learning areas inside. The experiential center has both paid and free areas, and includes three restaurants and a shop—which sells a LEGO House kit—on the ground floor.

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June 12, 2017

LEGO-Inspired Kits Let You Produce Pixelated Cat Sculptures to Roam Your Home

LEGOs don’t have an age limit. From kids to adults, we’re continually enthralled by the compelling combinations of blocks and Minifigs that creative folks come up with. But if you’re not one for designing, Hong Kong-based JEKCA has created LEGO art that will add a quirky touch to your home. They’ve produced pixel-style sculptures of cats that are available in a variety poses—from walking to stretching.

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My Modern Met

Celebrating creativity and promoting a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.