Located in the company's hometown of Billund, Denmark, the highly anticipated LEGO House recently opened its doors to the public. Designed by BIG, the building appears as 21 stacked LEGO bricks topped with colorful terraces that denote the different creative learning areas inside.
The experiential center has both paid and free areas, and includes three restaurants and a shop—which sells a LEGO House kit—on the ground floor. And, of course, LEGO House is filled with incredible LEGO models and spaces for the whole family to get creative. The centerpiece is the 50-foot (15-meter) Tree of Creativity, one of the most complex models ever built. Using more than 6 million LEGO bricks, it took more than 24,000 hours of production time to complete the iconic piece. The tree itself represents the brand, with budding branches symbolically noting room for growth in the future.
Another room includes a giant waterfall made from almost 2 million bricks. It took a team of professional builders about 29 weeks to complete and symbolizes the neverending flow of LEGO pieces. Incredible dinosaurs and displays using historic LEGO pieces round out some of the collection in the Masterpiece Gallery.
“It has been a dream for me for many years to create a place that will give our visitors the ultimate LEGO experience. With LEGO House, we celebrate creativity and the strength of learning through play,” says third-generation LEGO owner, Kjeld Kirk Kristiansen. “When they play, children learn the basic skills that they need, such as creativity, collaboration, and problem-solving abilities.”
Visitors are also invited to dine at the restaurants, where friendly robots are the servers, and take part in activities. Whether you go around the world in the Green Zone's World Explorer room or build your own LEGO flower and plant it in the LEGO meadow in the Yellow Zone, there is something for everyone.
LEGO House is expected to receive 250,000 paying visitors a year with timed tickets available online. Non-paying visitors will enjoy free access to the terraces.