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Playful LEGO Constructions Bring Childlike Imagination to Life

LEGO Ad Campaigns by Asawin Tejasakulsin

LEGO bricks have been a long-time favorite toy for children and adults alike. With endless creative constructions possible, the only real limit is the maker’s imagination. The brand’s latest ad campaign, titled Imagine and Build the Future, celebrates childlike creativity and colorful imagination. Designed by Asawin Tejasakulsin, a senior art director at Ogilvy & Mather in Bangkok, Thailand, the two series feature incredible LEGO sculptures that playfully interact with reality.

In the Imagine series, storybook animals made from the brand’s plastic bricks come to life. From a fire-breathing dragon causing havoc in a family kitchen to a King Kong-like sculpted gorilla swinging from the speaker system, the scenarios visualize childlike pretend play. In the Build the Future series, kids are found inside life-sized LEGO uniforms of their dream jobs, symbolizing their childlike ambition. If you, like many, remember dreaming of becoming a rockstar, an astronaut, or firefighter when you grow up, you’ll totally relate!

You can see more of Tejasakulsin’s work on Behance.

LEGO’s latest advertising campaigns, titled Imagine and Build the Future, celebrate childlike creativity and colorful imagination.

LEGO Ad Campaigns by Asawin Tejasakulsin

Designed by Asawin Tejasakulsin, the two series feature incredible sculptures that playfully interact with reality.

LEGO Ad Campaigns by Asawin TejasakulsinLEGO Ad Campaigns by Asawin TejasakulsinLEGO Ad Campaigns by Asawin TejasakulsinLEGO Ad Campaigns by Asawin TejasakulsinAsawin Tejasakulsin: Facebook | Instagram | Behance
h/t: [Colossal, designboom]

All images via Asawin Tejasakulsin.

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Emma Taggart

Emma Taggart is a Contributing Writer at My Modern Met. Originally from Northern Ireland, she is an artist now based in Berlin. After graduating with a BA in Fashion and Textile Design in 2013, Emma decided to combine her love of art with her passion for writing. Emma has contributed to various art and culture publications, with an aim to promote and share the work of inspiring modern creatives. While she writes every day, she’s also devoted to her own creative outlet—Emma hand-draws illustrations and is currently learning 2D animation.

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