As we heard from Jamie Oliver's TED Talk last week, there needs to be an “all-out assault on our ignorance of food.”
Chinese designer Daizi Zheng created a range of healthy snacks packaged to look like drugs and junk food. Called Stereotype, the project includes carrot sticks packaged like cigarettes and celery sticks in a french fry carton. Stereotype is about helping people eat more healthier through their everyday habits.
“According to the World Health Organization (WHO), unhealthy diet is amongst one of the leading causes of the major non-communicable diseases. Using the recognizable stereotyping packaging would make people feel more physically and physiologically connected with those daily objects. By giving the good food a little make over, it could contribute the availability of healthy food and encourages people to make a change for their everyday life.” -Daizi Zheng