December 10, 2025
Artisan Rug Company Reimagines Wimbledon Tennis Courts With 93 Hand-Knotted Rugs
Every summer, the Wimbledon suburb in southwest London transforms into a tennis haven, thanks to the eponymous Wimbledon Championships. Last year, Indian rug company Jaipur Rugs celebrated the occasion with an innovative marketing campaign, reimagining the limits of traditional tennis courts. As its title suggests, the brand’s The Court of Carpets campaign revolved around a tennis court, composed not of concrete, asphalt, or grass, but of 93 hand-knotted rugs.
