Home / Art

LA’s Museum of Contemporary Art Will Offer Free Admission Thanks to $10M Donation

LA Museum of Contemporary Art Free Admission

Stock Photos from Checubus/Shutterstock

Today, more and more museums are starting to offer free admission. While most of these institutions opt to make this a monthly or weekly event, some are employing it on an everyday basis, with The Museum of Contemporary Art, Los Angeles as the most recent example.

Made possible by a $10 million donation from Carolyn Clark Powers, MOCA's Board of Trustees President, this new plan will allow all visitors to explore the museum's collections cost-free. This will be a welcome change for guests, who would previously pay anywhere from $8 to $15 to enter the museum's twin venues: MOCA Grand Avenue and The Geffen Contemporary at MOCA.

While this move will inevitably bring in more people, the museum's director, Director Klaus Biesenbach, notes that increased visitor numbers is not their goal. Instead, he and the rest of the MOCA staff are more focused on accessibility and inclusivity.

“We are not aiming at having more visitors or larger attendance, but we’re aiming at being more accessible, at having open doors,” he says. “As a civic institution, we should be like a library, where you can just walk in.”

For years, MOCA has tried to find a way to make Biesenbach's vision of a “civic-minded” museum possible. However, having estimated that offering free admission would require about $2 million per year, the museum was unable to cover costs—until now.

“This is a game changer,” board chairwoman Maria Seferian said, “one of the greatest gifts our museum has had in a while. We’ve thought for a long time how we could go free and make the museum more inclusive, and now we have the opportunity to, so we’re so excited.”

Though Powers' gift will cover just five years of complimentary admission, the museum hopes to have a more permanent solution by 2024. In the meantime, MOCA notes that they plan to roll out their new admission policy “immediately,” so be sure to check the museum's website for updates.

Good news, contemporary art fans! Thanks to a major donation, the Museum of Contemporary Art, Los Angeles (MOCA) has announced a plan to offer free admission on a daily basis.

Los Angeles MOCA Free Admission

Stock Photos from 4kclips/Shutterstock

The Museum of Contemporary Art, Los Angeles: Website | Facebook | Instagram | Twitter
h/t: [Los Angeles Times]

Related Articles:

1,200+ Museums Are Giving the Public Free Entry for Museum Day

The Top 10 Most Visited Art Museums in the World

A New York Library Card Will Now Let You Go to These 33 Museums for Free

Kelly Richman-Abdou

Kelly Richman-Abdou is a Contributing Writer at My Modern Met. An art historian living in Paris, Kelly was born and raised in San Francisco and holds a BA in Art History from the University of San Francisco and an MA in Art and Museum Studies from Georgetown University. When she’s not writing, you can find Kelly wandering around Paris, whether she’s leading a tour (as a guide, she has been interviewed by BBC World News America and France 24) or simply taking a stroll with her husband and two tiny daughters.

Want to become a My Modern Met Member?

Find out how by becoming a Patron. Check out the exclusive rewards, here.

Sponsored Content