In 2019, LEGO launched the Replay program, allowing people to donate unwanted LEGO bricks back to the company for redistribution at children’s non-profits across the United States. This year, LEGO commemorates the 5th anniversary of its innovative Replay program.
In the past five years, more than 161,000 boxes of LEGO bricks have been donated through the program, adding up to an astounding 580,000 pounds of recycled product.
Not only an act of sustainability but also one of social engagement, LEGO Replay promotes creativity and play within communities that may lack access to toys. Each Replay box that’s redistributed to educators and non-profits include a mix of elements from several sets, as well as an activity booklet to inspire its recipients.
“Every LEGO brick holds a spark of magic that ignites creativity and endless possibilities,” LEGO writes of the Replay program. “With LEGO Replay, you can share that magic with those who need it most.”
Over 485,000 children now play with LEGO Replay donations, emphasizing the undeniable impact of the program.
“The LEGO Replay program highlights the lasting power and durability of the LEGO brick and ensures it stays ‘in play’ through donations across the country,” Skip Kodak, the Americas regional president at LEGO Group, said in a statement. “This free and easy-to-use program gives LEGO bricks renewed life.”
To celebrate the program’s anniversary, LEGO hosted birthday parties at Boys & Girls Clubs in Richmond and Boston, inviting children to build decorations for a giant birthday cake composed of LEGO bricks. At the conclusion of each event, free Replay boxes were handed out to attendees.
First Book, an educational equity nonprofit and LEGO partner, distributed another 1,000 Replay boxes to local classrooms, promoting learning through play within educational environments.
To participate in a program advocating for equity and sustainability, you can donate your unused LEGO bricks through the LEGO Replay website.
LEGO Replay launched in 2019 with the goal of collecting and redistributing used LEGO bricks to children's non-profits in the United States.
This year, LEGO Replay celebrates its fifth anniversary with birthday events in Boston and Richmond.
Children were invited to create LEGO decorations for a massive LEGO cake, and received free Replay kits at the conclusion of the event.
An additional 1,000 Replay kits will be distributed by First Books, an educational equity non-profit, in partnership with LEGO.
LEGO: Website | Instagram | Facebook
All images via LEGO.
Sources: The LEGO Group celebrates five years of LEGO® Replay brick reuse program; The LEGO Group to pilot new program LEGO® Replay in the United States
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