Cleverly Designed Packaging Makes Pasta Look Like Gorgeous Hair

cavatappi noodles pasta packaging

Great packaging instantly grabs your attention–especially when it's among a bevy of other competing products. Moscow-based designer Nikita Konkin has made it hard to see any other box of pasta on the shelves with this clever design concept. The shape and texture of the noodles playfully peek out a window in the silhouette of a woman's mane, mimicking the wavy, curly, and even pin-straight styles of their hair.

Konkin's three proposed designs feature line drawings of women's faces that are framed by their striking hairstyles. Although he could've simply sketched their manes, he instead allows the product to visually enhance the drawings, while simultaneously enticing you with its starchy goodness. Each hairdo is produced using either fettuccine, spaghetti, or cavatappi noodles. Suddenly, a “good hair day” is synonymous with “delicious carbs day.”

Designer Nikita Konkin's clever packaging makes cavatappi noodles look like a fabulous hairdo.

cavatappi noodles pasta packagingcavatappi noodles pasta packagingcavatappi noodles pasta packagingcavatappi noodles pasta packagingNikita: Behance
via [DesignTAXI, RRUNE]

Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met, Manager of My Modern Met Store, and co-host of the My Modern Met Top Artist Podcast. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.
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