Pharrell Williams x NIGO Announce ‘Japa Valley’ With Giant KAWS Sculpture at the Center
California’s Napa Valley is home to hundreds of sprawling, hillside vineyards, many renowned for their world-class wines. Across the Pacific, Japan is taking note—but not without incorporating a twist. In 2027, Japa Valley will launch in Tokyo, serving as the latest joint venture between Pharrell Williams and NIGO in partnership with Not A Hotel. As its name suggests, Japa Valley takes inspiration from its Californian counterpart, emphasizing hospitality alongside a range of artistic experiences.












































































