Artist Scotty Russell blends elements of hand lettering with illustration to produce uplifting messages that are perfect for anyone pursuing their passion. He creates the images under the moniker Perspective-Collective and, in them, he pairs a short inspirational quote with an ink drawing that relates to it. The beautiful pieces are memorable, snappy, and range from serious to amusing, with advice like: “Face your fears,” or “You can't make everyone happy. You are not pizza.” But whatever the message may be, they're sure to strike an emotional cord for someone working hard to achieve their dreams.
Through Perspective-Collective, Russell wants to “send good vibes” to the world, citing that his art is a way to achieve it. The skilled designer's inspirational hand-lettered creations are currently available as prints through his online shop.