As any animal lover knows, capturing the perfect pet portrait is no easy task. Whether they’re looking away or simply refuse to sit still, our four-legged friends are notoriously impatient models—unless, as Paw Champs has proven, food and fun are involved. That is why the pet-centric company has created Flexy Paw, a clever accessory that attaches treats and toys to your phone to capture and keep your pet’s attention.
Each Flexy Paw easily snaps onto the top of your smartphone or tablet. Composed of a pliable arm topped with a clip, the ingenious invention allows you to dangle an animal-friendly goodie (up to 1/2 inch thick) right above the device’s camera lens. When your pet focuses on the treat or toy, he or she also inadvertently strikes a patient pose, resulting in a picture-perfect snap or elusive animal selfie.
Right now, the up-and-coming accessory is only available through its Kickstarter campaign. For a $16 pledge, you can get your very own Flexy Paw, which Paw Champs hopes hits the shelves by the end of this year. In addition to Kickstarter, be sure to keep up with the paw-fect project on the company’s website, and get your daily dose of dog and cat cuteness on their Instagram.