What a trip! MINI worked with ad agency DraftFCB in Zurich to create a guerilla poster that made you feel as though you were about to embark on a race. Set during the morning rush hour, the illusion gave the message: Speed yourself up! By asking drivers to go from zero to the maximum legal speed in no time, the ad challenges you to find adventure in the mundane. The picture montage was specially created for this Switzerland traffic light location.
If I saw this in person I couldn't help but think I was suddenly trapped in a video game…
Agency: DraftFCB, Zurich, Switzerland
Creative Director: Daniel Comte
Copywriter: Tizian Walti
Art Director: Frdric Nogier