We’ve all seen travel Instagram accounts and thought, “I wish I could live like that!” Since 2012, self-taught photographer Jack Morris has lived this dream and been on adventures throughout the world—enjoying locales from Kenya to Bali. By his side is Lauren Bullen, another travel junkie who also captures the beauty of faraway places through her Instagram. Together, Morris and Bullen are a power couple; between the two of them, they’ve got over 3.2 million followers! Take one look at their feeds and you’ll see why. Their photos are elegantly composed and have a style of editing that make them feel like a sun-soaked dream.
Morris and Bullen are fortunate to turn their traveling into a viable—and lucrative—income. If you’ve ever wondered how people like them do it, Morris offers insight on his website, Do You Travel. So, how do they make money on Instagram? “Brands / tourism boards pay me to promote their product or their location on Instagram,” Morris writes. This can be as much as $9K per Instagram post, with a minimum of $3K.
To achieve this signature, vintage-inspired look to their photos, Morris uses specific (and secret) Adobe Lightroom settings. Everything is edited on his computer and then transferred to a phone for posting.