German designer Johannes Schulz has created an eye-catching new concept for a bottle of Vodka. The undeniable focal point of Spine Vodka is the three-dimensional spine and ribcage featured within each bottle. It's meant to convey the idea that the alcoholic beverage has a real “backbone” that buyers can trust. Whether the design would intrigue people or gross them out is still out for debate.
Johannes Schulz: Website
