Guinness 250 is a spectacular visual ad campaign created by Act Two-Um, a creative agency based in London and New York. The company states that their purpose is to “transform your raw photography or initial creative concepts into dynamic and powerful imagery that can be the driving force behind your next acclaimed campaign,” and they have certainly achieved some captivating results for Guinness.
Featuring more than 15,000 glasses, Guinness 250 is a collection of topographical images built within a computer-generated (CGi) environment. To create the artwork, Act Two-Um focused in on every major and minor detail, including lighting, skin texture, and hand poses, and even tailored individual ads to the local markets by changing the types of glasses that are being held. The final results feature the shapes of various continents and countries, a guitar, and even a small submarine in a collective toast to the delicious celebration of Guinness.