You wouldn’t think an umbrella would go viral, but that’s exactly what happened at Milan Design Week 2025 when Royal Botania unveiled the Anamon Parasol at Salone del Mobile. At first glance, it might look like a pretty ordinary umbrella, but the sleek, space-saving parasol by Belgian designer Kris Van Puyvelde stands out for its innovative opening system.
Unlike traditional umbrellas that often involve complicated setup, the Anamon parasol is designed to open vertically with a single fluid motion. And without a clunky base, it can be positioned right next to your table or chairs, simplifying the outdoor setup and maximizing usable space. It even features a built-in light ring that gives off a soft, warm glow, perfect for those moments when day fades into evening.
A recent video posted by Angelos Patsis on TikTok demonstrates the parasol’s innovative vertical opening system, quickly racking up over 65 million views and thousands of comments from design-lovers and people just dreaming of a better outdoor setup. It reveals how the fabric canopy tucks seamlessly into the main structure when it’s not in use, then unfolds like a flower with a simple, zip-like motion.
Check out the Anamon parasol below and find out more about its design on the Royal Botania website.
The Anamon Parasol from Royal Botania recently made its debut during Milan Design Week 2025, and quickly went viral for its innovative design.
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Source: Anamon Parasol
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