German Beer Ad Shows Men Cradling Their Beer Bellies Like Pregnant Moms-To-Be

We’re used to seeing images of glowing, pregnant moms as they lovingly gaze at their growing bellies, but a German beer ad turns this idea on its head. Bergedorfer Bier switches the sexes, taking the same iconic pose and instead featuring underwear-clad men cradling bulging tummies of their own—ones created by drinking plenty of pints.

The soft, dewy images were created by German advertising firm Jung von Matt. With the slogan “Brewed with love” as its conceptual starting point, these smiling men visually embody the intimate moment that mothers-to-be know so well. After all, as this ad amusingly conveys, this is the closest they’ll get to an expanding belly.

Jung von Matt: Website | Facebook
via [Design TAXI]

Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met, Manager of My Modern Met Store, and co-host of the My Modern Met Top Artist Podcast. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.
Become a
My Modern Met Member
As a member, you'll join us in our effort to support the arts.
Become a Member
Explore member benefits

Sponsored Content