Creative Products

May 9, 2025

LEGO Announces Keith Haring Set Celebrating the Pop Artist’s Iconic Dancing Figures

Keith Haring’s 1987 piece Untitled (Dance) stands as a vibrant symbol of the Neo-Expressionist and Pop Art movements. Featuring five dynamic, dancing figures, the artwork captures the energy of New York’s 1970s and ’80s club scene. Over the years, these bold, joyful icons have leapt off gallery walls and onto everything from posters to t-shirts. Now, they’re taking on a new form, reimagined as a colorful LEGO set.

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March 20, 2025

LEGO Unveils a New Beauty and the Beast Castle Set for Disney-Loving Adults

Many people associate Disney with children’s movies, but the truth is that its films, characters, and parks have millions of adoring adult fans. Tapping into this demographic, LEGO has brought together the charm of fairy tales with the challenge of their detailed architecture models in a brand new Beauty and the Beast Castle set. Created in collaboration with The Walt Disney Company, the 2,916-piece set is recommended for ages 18+.

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February 28, 2025

Grand Central Station LEGO Set Pays Homage to Iconic NYC Architecture and Design

Grand Central Station is one of New York City's most iconic landmarks. People, both locals and tourists, are allured by its sweeping Beaux-Arts style architecture, but also what it represents—it's a gateway to the busy heart of the city. Moved by this, LEGO builder Maria Kalaoglou, better known as Mind the Brick, recreated the famous station with LEGO bricks.

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