How Helvetica Became the “Little Black Dress” of Typography
Typography is primarily thought of by designers, but there are some typefaces so popular that they enter the larger cultural zeitgeist. Helvetica is one of those typefaces. Developed in 1957, it has become ubiquitous and can be found everywhere from labels on grocery store shelves to transportation to the logo of American Apparel. Helvetica was not the first name for this now-iconic typeface.