Home / Design / Clever Ad Campaign Promotes Pet Adoption Using an Optical Illusion Silhouette

Clever Ad Campaign Promotes Pet Adoption Using an Optical Illusion Silhouette

pet adoption

Ask any pet owner, and they’ll probably tell you that their furry friend has made their family feel complete. Translating this idea into an ingenious advertising campaign is photographer Amol Jadhav and art director/retoucher Pranav Bhide. They’ve recently produced a series of creative pet adoption ads that employ a brilliant use of lighting, which forms an animal version of the famous optical illusion known as Rubin’s vase. The result has two images visible in every sweet portrait.

The campaign, which supports World For All Animal Care and Adoptions in Mumbai, features three separate posters that each use the same visual effect; a silhouetted family of two or three people who lovingly looking at one another. The negative space between them is carefully arranged, and from afar the shapes of their bodies form the outline of an animal. This is a clever addition to the advertising tagline “There’s always room for one more. Adopt.” The image is only complete once you see the dog, cat, or rabbit that emerges from in between the smiling figures.

The trio of posters highlighted a 2017 World For All pet adoption event at Sydenham College in Mumbai. The print collateral was effective—aside from an increase in foot traffic, 42 animals were able to find forever homes during the affair.

Amol Jadhav and Pranav Bhide produced a creative pet adoption ad that uses a famous optical illusion.

creative pet adoption ad

Look closely at the negative space and you’ll see an animal.

creative pet adoption ad

Once you see it, the image is complete. Just like a family who adopts a pet!

adopt don't shopAmol Jadhav: Website
Pranav Bhide: Behance

h/t: [PetaPixel]

All images via Pranav Bhide.

Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met and Manager of My Modern Met Store. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.

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