Pregnancy Book Changes in Size with the Expectant Mother

Pregnancy is a special time for a woman, and Mother Book created by the advertising firm Dentsu Naoya documents it in an extra meaningful way. The beautifully designed publication is intended to promote Kishoka, an obstetrics medical service network in Japan, and it takes expectant mothers through the 40 weeks of their pregnancy.

This isn't just your average book. As the weeks go by, it physically changes in size just like the soon-to-be mother. The beginning of every volume features small, concentric circle designs, and as you flip forward, they stack on top of each other until they form a baby bump. By the last several weeks, you see a whole belly emerge from the previous pages in the book. It's a subtle and stunning piece that incorporates other minimalist images along the journey.

Women are encouraged to write their personal feelings on the pages and to consider it as a gift to their children. The thoughtful book has, not surprisingly, received recognition and accolades. Earlier this year, it won the Grand Prix in the Health and Wellness category at the Cannes Health Lions.

Dentsu website
Images via Tomoko Takeda Behance page
via [Fubiz and Creativity Online]

Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met and Manager of My Modern Met Store. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.

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