Designer Reveals the Fonts Used in the Logos of the World’s Biggest Brands

Starbucks Font


Have you ever looked at a logo and thought, “What font is that?” Well, designer Emanuele Abrate is answering that question with his fascinating project called Logofonts. As the name suggests, Abrate reveals the fonts that are used in some of the world’s biggest brands, from Nike to Spotify to YouTube. He demonstrates exactly how they are used by setting the font’s name in the same way that it appears in the company’s logo.

The goal of Logofonts is simple. “It is to try to find out which font has been used for the logo (or which font has been modified or used as a base, since most famous logos use custom typography),” Abrate tells My Modern Met. This involves research. “I consult the various brand manuals, and then visually compare the original font with the logo. I often recognize the font at a glance, but I also help myself with tools like WhatTheFont, or consult the various forums.”

Scrolling through the popular Logofonts Instagram, you’ll see just how many companies use a variation of Helvetica in their branding. But this shouldn’t come as a surprise—the amount of typefaces it offers, paired with its clean aesthetic, makes the font a great choice for a variety of brands. (There’s even an excellent documentary about Helvetica’s legacy.)

Abrate touches on this trend as he reflects on the project so far. “Each logo font for me is a surprising discovery,” he explains. “The most interesting thing is to observe how the same font can assume a different face depending on the logo where it is used and depending on the weight Omega, Supreme, Gillette, PayPal, RedBull use Futura, but they have a completely different impact, approach, and mood.”

Scroll down to see what fonts massive companies have used. For more, follow the Logofonts Instagram.

In his ongoing Logofonts project, designer Emanuele Abrate reveals the fonts that are used in some of the world’s biggest brands.

Twitter Font


USA Today Font

“USA Today”

Target Font


Reddit Font


Spotify Font


Whatsapp Font


Trip Advisor Font

Trip Advisor

Microsoft Font


Redbull Font

Red Bull


Adobe Font

Adobe Acrobat


Shopify Font


YouTube Font


Netflix Font


Airbnb Font


Facebook Font


Discord Font



Google Maps Font

Google Maps


Tiktok Font


Instagram Font


Adidas Font


Nike Font


Adobe Font

Adobe Creative Cloud

Logofonts: Instagram
Emanuele Abrate: Website | Instagram | Facebook

My Modern Met granted permission to feature photos by Emanuele Abrate.

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Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met, Manager of My Modern Met Store, and co-host of the My Modern Met Top Artist Podcast. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.
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