Ingenious Billboard Uses Shadows to Turn Into Dracula as the Sun Goes Down
Bram Stoker's Dracula is a well-known tale, which is why ad executives in the UK needed to get creative when coming up with a campaign for the BBC's new series. Dracula premiered on New Year's Day and in the lead-up to the event, BBC Creative dreamed up an eye-catching billboard that gets spookier as the sun goes down. Just as vampires only appear at night, there's no trace of Dracula as the sun shines.











































































