Cannes Lions Winning Campaign Adds Feet to Famous Portraits

Famous Self Portraits Ogilvy Cannes Lions

With the strong belief that “ideas, insight and inspiration” are key to creative business, advertising agency Ogilvy incorporates an artistic edge into its designs. Their inventive approach to advertising is particularly evident in “Portraits Completed,” a clever campaign that won big at the Cannes Lions festival.

Designed for Kiwi Shoe Care, “Portraits Completed” reimagines well-known works of art by adding feet to famous portraits. By showcasing the subjects' shoes, Ogilvy transforms the age-old masterpieces into contemporary advertisements for their shoe polish.

Since the featured portraits span several movements and genres of art history, a wide range of shoe styles and trends is depicted. The selection of works is similarly diverse, as some feature the artists who painted them, like Johannes Vermeer and Vincent van Gogh, while others showcase models who sat for the artists, including actress Jeanne Samary and Matisse's wife, Amélie.

Unsurprisingly, “Portraits Completed” was well-received in Cannes, where the annual “Festival of Creativity” is currently being held. The quirky campaign ended up winning a gold Lion and a bronze Lion in Print & Publishing, proving that art and advertisement are always a perfect pair.

“Portraits Completed,” a clever advertisement by Ogilvy that adds feet to famous portraits, won big at this year's Cannes Lions festival.

Famous Portraits Ogilvy Cannes Lions Famous Portraits Ogilvy Cannes Lions Famous Portraits Ogilvy Cannes Lions Famous Portraits Ogilvy Cannes Lions Famous Portraits Ogilvy Cannes Lions Famous Portraits Ogilvy Cannes Lions Famous Portraits Ogilvy Cannes Lions

Ogilvy: Website | Facebook | Instagram | Twitter
h/t: [Design You Trust]

All images via Ogilvy.

Related Articles:

20 Classic Works of Art Modernized by Clever Contemporary Artists

Clever Ads Reveal an Unexpected Side to Famous Artworks

Iconic Artists Who Have Immortalized Themselves Through Famous Self-Portraits

Kelly Richman-Abdou

Kelly Richman-Abdou is a Contributing Writer at My Modern Met. An art historian living in Paris, Kelly was born and raised in San Francisco and holds a BA in Art History from the University of San Francisco and an MA in Art and Museum Studies from Georgetown University. When she’s not writing, you can find Kelly wandering around Paris, whether she’s leading a tour (as a guide, she has been interviewed by BBC World News America and France 24) or simply taking a stroll with her husband and two tiny daughters.
Become a
My Modern Met Member
As a member, you'll join us in our effort to support the arts.
Become a Member
Explore member benefits

Sponsored Content