Having a flair for fashion is a gift, and it’s one that a Japanese girl named Coco has cultivated early. At just six years old, she’s a bona-fide Instagram star, dazzling people from around the world with her bold and trendy kids fashion. Coco isn’t afraid to mix patterns or wear bright colors, and she does it all with an effortlessly cool attitude. She’s even able to make questionable outfit choices—like wearing white socks with sandals—work for her.
Coco first learned about fashion from her parents. They run a vintage clothing store in Harajuku, a Tokyo neighborhood known for its eccentric style. It’s the second iteration of their shop; the family business started in Fukushima, but after the 2011 Tōhoku earthquake, they were forced to relocate. Coco was just a baby when she moved to Harajuku, and she’s used to wild fashions she sees there—to her, they're normal.
When it comes to running her Instagram, Coco has a mind of her own. She chooses what goes online and is genuinely interested in growing her following through great poses and amazing ensembles. But, this is just one facet of Coco’s life; “None of the kids [at school] dress the way I do,” she says in a video. “We don't really want to make her go into fashion or that industry,” Coco's mom further explains, and she compares the endeavor to an “after school program.” The little girl pursues her style simply because she loves doing so.