Announcing the arrival of a new little bundle of joy is an exciting event for all new parents. To make the milestone even more memorable, freelance designers and “creative lovebirds” Jacques and Lise have created a series of adorable unfolding birth announcements that put a playful spin on the traditional greeting card.
Reminiscent of an interactive pop-up book, each card cleverly reveals a hidden scene through a simple folding technique. When closed, each paper creation depicts life before baby; a couple kisses, another rides a bicycle built for two, and a very pregnant mother-to-be shows off her baby bump. Once unfolded, however, each image magically transforms before the recipient's eyes. In between the puckered-up pair appears a baby nursery; the tandem bicycle now fits a whole family; and the pregnant woman's belly becomes a buggy. Specially designed for real-life couples, the one-of-a-kind announcements are a precious way to welcome new additions.
On top of emulating the old-school pop-up book design, Jacques and Lise also look to the past in order to find inspiration for their vintage-inspired illustrations and general approach to the craft. “Our nostalgia towards childhood and the difficulty of letting go of something and to throw it away, this makes us collectors of a various mishmash of things,” they admit. “It [is these] things – collected during city trips, flea markets or saved from destruction – that continue to inspire us to create. This results in a wide mix of artwork and different styles. Constantly on the search – but in a determined way – to keep on trying to surprise people with our work.”
You can see more of Jacques and Lise' charming designs on their equally adorable website.
See the unfolding birth announcements in action below!