Woman’s Photochromic Dress Changes Color in the Sun From White to Pink

screenshots of video showing a photochromic dress changing from white to pink

Photo: Screenshot from TikTok

A color-changing dress is something that sounds like it's straight out of a fairytale…or an illusion that has the whole internet polarized. But sometimes it's also a very real dress that actually does change color. In a now-viral video posted by @izzipoopi, the fashion influencer wears a cream knit dress at the beginning, announcing, “My dress changes colour in the sun!” She then walks outside, and as she steps out of the shadows, the garment begins its colorful transformation. By the end, the dress has completely turned pink, much to the wearer's delight.

The dress in question was created by New York-based fashion brand PH5. The name of the dress is Sponde UV Reactive Reversible Maxi Dress and it's part of the brand's UV Reactive collection, which also includes color-changing skirts, shirts, and cardigans. PH5 states, “Using our innovative yarns we knit pleated & ribbed pieces that will transform in to bright pink's & blue's in the sun.”

For some users, this color-changing clothing reminds them of Hypercolor, a fashion company that was trendy in the 90s. Although those garments transformed in a similar manner, they changed due to heat, while the PH5 dress changes with UV light. Though there isn't much info about the tech, it was most likely developed in the company's knitwear mill in China. “We work hand in hand with our computer engineers and technicians to code and pattern each design,” PH5 explains. “Thanks to this advantage, we are able to be TRULY experimental and innovative. Whether it be a new stitch, a new yarn, or a new treatment, our goal is to always offer something our customers have never seen before.”

While PH5's UV Reactive collection is limited to a few models and tones for now, the creative possibilities of color-changing yarn or cloth could be endless. From a self-dying wedding dress to a white-turning shirt to keep its wearer cool, we could be in front of the next big innovation in the fashion world.

A dress has gone viral on TikTok for its photochromic qualities, changing from white to pink under the sun.

@izzipoopiSciennnnnce♬ original sound – IZZI

The dress was created by New York-based fashion brand PH5.


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Una publicación compartida por PH5 (@ph5official)

It's part of the brand's UV Reactive collection, which includes many other creatively color-changing garments.

PH5: Website | Instagram
h/t: [Reddit]

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Regina Sienra

Regina Sienra is a Staff Writer at My Modern Met. Based in Mexico City, Mexico, she holds a bachelor’s degree in Communications with specialization in Journalism from the National Autonomous University of Mexico. She has 10+ years’ experience in Digital Media, writing for outlets in both English and Spanish. Her love for the creative arts—especially music and film—drives her forward every day.
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