Creative Ads: Gain a Deeper Perspective (3 total)

“Gain a deeper perspective with the New Straights Times,” says the tagline for this campaign by ad agency McCann Erickson. Apparently the stories are so well-written, they make you feel like you're in the middle of the action. Great concept and execution! Credits: Agency: McCann Erickson, Malaysia Executive Creative Director: Szu-Hung Lee, Hwa Creative Director: Jules Tan Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal, Benjamin Ng Art Directors: Jules Tan, Jerome Ooi Agency Producer: Jimmy Ong, Bridget Hong Photographer: Loh Lin Shan / iRom via [frederik samuel]

Eugene Kim

Eugene Kim is the Editor-in-Chief of My Modern Met. In May, 2008, he co-founded the website to create one big city that celebrates creative ideas. His mission is to promote a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.
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