Kuala Lampur, Malaysia-based artist Lim Heng Swee loves to doodle. With a bright attitude towards life, he creates adorable illustrations that are playfully paired with funny phrases and word puns. He brings ordinary objects like sheets of paper, pieces of fruit, and pairs of pants alive with personality. Things that don't usually go well together become perfect pairs with good intentions, bright smiles, and sweet sentiments.
The clean and modern designs merge colorful shapes with bright, solid backgrounds. The simple illustrations are intended to communicate distinctly positive concepts of hope, love, and good humor. The artist says, “I would describe my work as simple and fun, but with a strong idea or message behind it. Life should be fun and humorous when possible and I hope that my illustrations generate a sense of joy and happiness.”