@noonakun @makimaki_kz 100 жаса! #МакиМерс ♬ оригинальный звук – нұрболат☀️
Pizza is a universally beloved meal, with its appeal running deep not only across generations, but also in places on the other side of the world. One such place is Kazakhstan, where a video ad produced by director and 21-year-old content creator Nurbolat Kuangali, also known as Noonakun, has perfectly captured how a slice can put a smile on anyone’s face, regardless of their age. In a video ad for the fast food chain Maki Maki, he documented a hundred people, aged from 1 to 100, and from different ethnic backgrounds, sharing their love for pizza.
The video is Kuangali’s and Aidos Sagalov’s entry into a contest launched by Maki Maki, in which they searched for the most creative video that would help further their brand. The company, which runs 71 establishments that serve pizza and sushi throughout Kazakhstan, offered a yellow Mercedes-Benz car as the prize for first place—a reward that prompted Kuangali to go all out for his project.
Bringing this idea to life wasn’t easy. To recruit all the people he needed, the pair set up shop on a busy street with pizza and sushi from Maki Maki, and asked passersby to mark their age on a board with the numbers 1 through 100. Most were captured cheerfully biting on a slice of pizza or a piece of sushi, while the youngest and the oldest understandably only pose with a pair of chopsticks or a pizza box. Doing this also resulted in a diverse cast, spotlighting people from different backgrounds as well as tourists visiting Kazakhstan.
While the younger side of the chart filled quickly, they realized they’d need additional help with the rest. Hoping to enlist some seniors, they reached out to many retirement homes for help, but to no avail. Just when they were about to give up, a senior facility agreed to help, providing the much-needed cast for the final part of the video.
Putting all this together was a monumental endeavor, which viewers have questioned the validity of. This is particularly because Kuangali and his team used a smoothing effect in post-production which had people wondering if it’s all the work of AI. To dispel this idea, the content creator shared his extensive behind-the-scenes process in another TikTok. He even goes through the files on his camera to show that each take and person were completely real.
The contest was voted on by the public, as Kuangali and Sagalov recorded a clip asking people for their support before the competition closed. People all around Kazakhstan and beyond were touched by their effort, resulting in the pair winning the coveted prize. You can watch how this video was made below, as well as the director’s reaction to getting the Mercedes, his first ever car, below.
Kazakh fast food chain Maki Maki launched a contest, prompting creators to make a clever video to further their brand.
@makimaki_kz Maki Maki Сізге Mercedes иесі болуға мүмкіндік береді! Шарттары оп-оңай! 1️⃣ MAKI MAKI туралы креативті видео түсіріңіз. 2️⃣ Роликте MakiMaki өнімдері міндетті түрде болуы керек. 3️⃣ Біздің өнімдерімізге теріс жарнама жасалынбау керек. 4️⃣ Видеoға міндетті түрде #МакиМерс хэштегін қойыңыз. 5️⃣ Ең көп просмотр мен лайк жинауыңыз керек! Ал, достар, кезек сіздерде! ⏳ Сәттілік тілейміз! Бұл қуатты Mercedes дәл Сізге бұйыруы мүмкін Ұтыс 1-қарашаға дейін жалғасады! ⸻ Maki Maki дарит вам шанс стать владельцем Mercedes! Условия 1️⃣ Снимите креативное видео про MAKI MAKI. 2️⃣ В ролике обязательно должны быть продукты Maki Maki. 3️⃣ Нельзя делать антирекламу нашей продукции. 4️⃣ Обязательно добавьте к видео хэштег #МакиМерс ♬ оригинальный звук – makimaki_kz
21-year-old content creator Kuangali answered the call by enlisting a hundred people, aged from 1 to 100, indulging in Maki Maki pizza and sushi.
@noonakun Қалай 1-100 жастағы кісіні таптық? Результат закрепте! @wolt.kazakhstan @makimaki_kz @FadiVs #МакиМерс ♬ оригинальный звук – нұрболат☀️
To dispel the idea that it was all produced by AI, the content creator shared his extensive behind-the-scenes process.
@noonakun Бар шындық! #МакиМерс @makimaki_kz ♬ оригинальный звук – нұрболат☀️
Kuangali won the contest with his video and took home the coveted prize—a yellow Mercedes Benz.
@makimaki_kz Құттықтаймыз Баршаңызға жұғысты болсын! #макимерс #макимаки ♬ оригинальный звук – makimaki_kz
Nurbolat Kuangali: Instagram | TikTok
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