Moncler’s Giant Inflatable Octopus Takes Over Concept Store for Milan Design Week
Milan Design Week recently wrapped up on April 26, and this year’s showcase was a bold mix of innovation and forward-thinking design. At 10 Corso Como, Italian fashion brand Moncler took over the iconic concept store, transforming both its interior and exterior with a giant inflatable pink octopus. The playful, larger-than-life puffer mascot captured the “buoyant summer mood” of the brand’s Puffy Summer campaign.












































































