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Graphic Designer Reimagines Iconic Logos in the Age of Coronavirus

Reimagined Logos

Starbucks

The coronavirus has impacted our daily lives in a profound way. For the time being, we can’t look at large group settings or sitting in a restaurant in the same way. Graphic designer Jure Tovrljan has highlighted this colossal shift by making small tweaks to the logos of some of the world’s most famous brands. Through his subtle and clever redesigns, he reflects the ways in which COVID-19 has altered both everyday activities and monumental events.

Many of the changes made by Tovrljan have to do with the physical distancing measures that are vital in slowing the spread of the pandemic. Perhaps best illustrating this fact is Mastercard’s logo—normally two semi-overlapping circles that make a Venn diagram—that now have the two shapes spread far apart. There’s a similar treatment to the separated rings of the Olympic Games logo, which is a poignant choice considering the event was recently postponed until 2021 because of the outbreak.

In some of Tovrljan’s other digital drawings, he demonstrates the lifestyle changes that have come from COVID-19 and are bound to stick around for a while. He placed a face mask on the Starbucks emblem and shifted the NBA logo so that it is no longer a figure dribbling a basketball, but instead laying down and on their computer.

Tovrljan’s designs are a reminder that while we know that the pandemic will eventually pass, these changes are necessary for now. We all need to do our part—including massive brands and their messaging—to help slow the spread.

Graphic designer Jure Tovrljan has reimagined famous logos as a creative reflection of the coronavirus.

Reimagined Mastercard Logo

Mastercard

They include some of the world’s biggest brands practicing physical distancing.

Reimagined Olympic Games Logo

Olympic Games

Meanwhile, other well-known logos demonstrate lifestyle changes.

Reimagined YouTube Logo

YouTube

Reimagined NBA Logo

NBA

Reimagined Intel Logo

Intel

Reimagined Nike Logo

Nike

Linkedin

Reimagined Booking.com Logo

Booking.com

And some of these reworked branding emblems reflect the general feelings of the moment.

Reimagined FedEx Logo

FedEx

Reimagined Corona Beer Logo

Corona Beer

Reimagined U.S. Open Logo

U.S. Open

Reimagined United Airlines Logo

United Airlines

Reimagined Good Year Logo

Good Year

Jure Tovrljan: Behance | Facebook 

My Modern Met granted permission to feature photos by Jure Tovrljan.

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Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met and Manager of My Modern Met Store. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.

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