We all have awkward photos from our youth. No matter who you are, it’s impossible to escape puberty’s wrath. Celebrities, with their lives on display, know this all too well. But now, they are now casting aside any embarrassment for a good cause. After Puerto Rico was devastated by Hurricane Maria, comedians Stephen Colbert and Nick Kroll came up with an ingenious way to raise money for the U.S. territory—#PuberMe. They’ve set up a hashtag challenge for our favorite celebrities to share pictures of their braces, bad haircuts, and unfortunate outfit choices from long ago. Each humiliating photo earns a donation towards relief in Puerto Rico.
The idea came about organically during a recent episode on Colbert’s show, The Late Show with Stephen Colbert. Kroll was there promoting his new animated Netflix series Big Mouth, which also tackles the universal topic of pubescent teen years. “That time is so awkward [and] I think there’s catharsis in sort of showing who we were and what we became,” Kroll laments. Colbert encouraged celebrities to also show their less-than-glamorous shots, adding that it’d help those who need our help.
So, how does #PuberMe work? It’s simple—a fact that’s allowed it to easily go viral. For each celebrity who shares (on social media) a picture with that hashtag as well as #PuertoRicoRelief, Colbert will donate $1,000 from his AmeriCone Dream Ice Cream Fund and Kroll will match it, too. All money raised will go to One America Appeal, a charity started by all five living former U.S. presidents that helps with hurricane relief.
Check out some of the best awkward photos below!
Comedians Nick Kroll and Stephen Colbert are raising money for Puerto Rico, which has been ravaged by Hurricane Maria.
— Stephen Colbert (@StephenAtHome) September 28, 2017
— nick kroll (@nickkroll) September 28, 2017
For every celebrity that shares an awkward photo of themselves from their youth, Kroll and Colbert will each donate $1,000.
It’s part of a brilliant campaign called #PuberMe.
— Jimmy Kimmel (@jimmykimmel) September 28, 2017
— Sarah Silverman (@SarahKSilverman) September 28, 2017
— John Oliver (@iamjohnoliver) September 29, 2017
— Conan O’Brien (@ConanOBrien) September 29, 2017
— Kristen Bell (@IMKristenBell) October 1, 2017
— Lin-Manuel Miranda (@Lin_Manuel) September 28, 2017
— Andy Cohen (@Andy) September 29, 2017
— Josh Gad (@joshgad) September 28, 2017
— America Ferrera (@AmericaFerrera) September 28, 2017
— Ryan Seacrest (@RyanSeacrest) September 29, 2017
— Patton Oswalt (@pattonoswalt) September 29, 2017
— Kumail Nanjiani (@kumailn) September 28, 2017
— James Corden (@JKCorden) September 28, 2017