Adorable Blue Cats Are Designed Across All Sides of a Milk Carton

Blue Cat Milgrad Milk Packaging by Vera Zvereva

Good graphic designers know how to create eye-catching food packaging that stands out on the supermarket shelves, and Russian artist Vera Zvereva is no exception. The talented designer—who works as the art director for branding agency, Depot—was commissioned to redesign the packaging of four milk products from Bryansk Dairy Plant’s (Milgrad) line. The result? An adorable blue cat design that creates different narratives according to how the packaging is displayed.

The dairy market occupies more than 22% of the FMCG food product structure, meaning it's pretty over-crowded in terms of brands. That’s why Zvereva decided to design unique packaging that would catch the eye of consumers, and encourage them to try the Milgrad products. The new packaging design features an adorable blue cat with wide eyes that’s illustrated in various, playful poses. Depot says, “He looks at the consumer with interest, plays with a string, looks out or freezes in anticipation.”

The cat illustration moves from one side of the package to the other, creating multiple shelf display options. Even the product barcodes are claw-verly shaped like a cat’s head. We’re sure Zvereva is feeling like “the cat that got the cream” with these purrfect packaging designs.

Check out the new Milgrad milk packaging below.

Russian art director Vera Zvereva  (of Depot) created these adorable packaging designs for Milgrad's milk products featuring a playful blue cat.

Blue Cat Milgrad Milk Packaging by Vera Zvereva

The cat illustration moves from one side of the package to the other, creating a new narrative according to how they are displayed.

Blue Cat Milgrad Milk Packaging by Vera ZverevaBlue Cat Milgrad Milk Packaging by Vera ZverevaBlue Cat Milgrad Milk Packaging by Vera ZverevaBlue Cat Milgrad Milk Packaging by Vera ZverevaBlue Cat Milgrad Milk Packaging by Vera Zvereva

Vera Zvereva: Facebook | Behance

All images via Vera Zvereva / Depot.

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Emma Taggart

Emma Taggart is a Contributing Writer at My Modern Met. Originally from Northern Ireland, she is an artist now based in Berlin. After graduating with a BA in Fashion and Textile Design in 2013, Emma decided to combine her love of art with her passion for writing. Emma has contributed to various art and culture publications, with an aim to promote and share the work of inspiring modern creatives. While she writes every day, she’s also devoted to her own creative outlet—Emma hand-draws illustrations and is currently learning 2D animation.

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