Action-Packed Photos Reimagine Hot & Spicy KFC Chicken as Fiery Explosions

KFC Hong Kong Hot and Spicy Chicken Ads Ogilvy and Mather Hong Kong

Recently, KFC has decided to bring back one of its most beloved crispy classics: its Hot & Spicy Chicken. Known for packing a punch, this fiery fried chicken has been reimagined as action-packed explosions in a clever new ad campaign by Ogilvy & Mather Hong Kong.

At first glance, the eye-catching composites look like authentic photographs of exciting events, including a space shuttle launch, a car race, and a climactic movie scene. However, upon closer inspection, it becomes clear that the spacecraft's smoke, race car's exhaust, and dramatic detonation are actually the strategically lit and perfectly camouflaged chicken.

Like all of Oglivy & Mather Hong Kong's work, this campaign puts an engaging spin on a familiar product—or, in this case, a favorite snack. By combining cutting-edge editing with “finger lickin' good” food, Oglivy & Mather Hong Kong showcases both the imagination of its designers and the versatility of its brand.

To see more of the company's clever portfolio, stop by the Oglivy website.

In a clever new ad campaign, the creative team at Ogilvy & Mather Hong Kong has reimagined KFC's Hot & Spicy Chicken as fiery explosions.

KFC Hong Kong Hot and Spicy Chicken Ads Ogilvy and Mather Hong KongKFC Hong Kong Hot and Spicy Chicken Ads Ogilvy and Mather Hong KongOgilvy & Mather Hong Kong: Website | Facebook | Instagram | TwitterBehance
h/t: [NOTCOT]

All images via Ogilvy & Mather Hong Kong.

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Kelly Richman-Abdou

Kelly Richman-Abdou is a Contributing Writer at My Modern Met. An art historian living in Paris, Kelly was born and raised in San Francisco and holds a BA in Art History from the University of San Francisco and an MA in Art and Museum Studies from Georgetown University. When she’s not writing, you can find Kelly wandering around Paris, whether she’s leading a tour (as a guide, she has been interviewed by BBC World News America and France 24) or simply taking a stroll with her husband and two tiny daughters.

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