At first glance, this might look like a regular Hershey's chocolate bar. But, upon closer inspection, we see that it's not your ordinary candy. It's actually a “Hirschy” bar and cleverly-designed resume by Matthew Hirsch. The front of the package is a play on both his and the food's name, while the back lists his qualifications in place of the nutrition facts and ingredients.
Hirsch created this ingenious packaging in hopes of striking up a dialogue and giving potential employers an idea of his skill set. He's used the “daily value percentage” to rank his abilities, wisely giving himself a 101% for motivation. Hirsch has also provided us with his educational background, contact information, and more; he's made it all fit on the small wrapper without it feeling cluttered. The best part of the design might be the customizable “Thank you,” which changes based on who's receiving the candy bar. What a way to make an impression!
Matthew Hirsch website and Behance page
via [Laughing Squid]