Arizona Iced Tea Founder Says He’ll Never Change the 99¢ Price and Explains Why
People often recognize Arizona Iced Tea for its brightly colored cans, but have you ever noticed that its price has never changed? The variety of flavors of the sugary sweet tea have never had their price raised since it was founded in 1992 to compete with Snapple. Co-founder and chairman Don Vultaggio recently sat down to discuss the success of the company and the reason behind keeping its 99¢ price for 30 years.












































































