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Persuasive Strip Advertising

Clever advertising has reached new heights! Dutch outdoor advertising company Interbest uses extremes to bring awareness to their billboard visibility. Here they used a male stripper to grab the attention of onlookers in a campaign that won them the Gold at the 2011 Clio Awards!An overweight male strips down in each billboard with the caption “The sooner you advertise, the better.” Just when you think you're going to see the man in all his glory, an advertisement for Radio 2 fills the slot. What a genius way of grabbing the onlookers' attention!

The Male Stripper campaign was developed at Y&R Not Just Film, Amsterdam
Art Director: Marq Strooy
Photographer: Morad Bouchakour
via [The Inspiration Room]

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