Cowboy Tries Period Pain Simulator and Can Barely Handle How Bad It Hurts

Period Pain Simulator

For people who have periods, that time of the month can be a painful experience. Sometimes, it’s enough to land them in the ER. To give cis men an idea of what that feels like—in a real, concrete way—Lux Perry, the CEO of somedays, and her team hooked guys up to a machine that simulates period pain. Somedays is a company selling period pain relief products, and the team brought the device to a Calgary-area rodeo to challenge cowboys to experience different levels of menstrual cramps. Spoiler alert: they were hurting!

The machine has varying grades of pain, and a 10 on the device is the type of agony that would send you to the hospital. But still, people were willing to try it. One of the most enthusiastic participants was a cowboy who was up for a challenge. In a now-viral video, he starts out at a lower level and then is gradually brought up in severity.

Once it gets to a level seven on the pain scale, the cowboy really starts to feel it, and he's incredulous that people take on that much pain during their period. When he finally gets to a 10—similar to the pain felt by someone living with endometriosis—he’s barely able to stand up and give the group a “yeehaw.”

The response online has been overwhelmingly positive, but the somedays team had a chillier reception at the rodeo. “At first, we were getting a lot of side eye,” Perry explains. “There is still so much stigma associated with periods and period pain, so a lot of people see the word ‘period' and then instantly want to look away.”

That has changed, however, after their viral TikTok videos. “Now we have hundreds of people lining up with their partners just so they can get a feel for what their partner with a period experiences each month. And the vast majority of participants have been so humbled by the experience that they end up thanking us afterwards for the opportunity to learn more about period pain and usually end up purchasing some of our period pain relief for their partners,” Perry says. “We've even cried a few times—the genuine empathy is just so moving to witness.”

Watch men try the period simulator in the videos below.

Lux Perry, the CEO of somedays, and her team hooked cowboys up to a machine that simulates period pain at a Calgary-area rodeo.

@getsomedays Saddle up boys 🤠 #periodpain #endo #periodtiktok #periodsimulator #cowboys #calgarystampede ♬ and she is the moment – emma

One of the most enthusiastic participants was a cowboy who made it to a 10 on the pain scale. Yeehaw!

@getsomedays Come visit us at the calgary stampede! Booth 212 in the maker market. #periodpain #periodtips #periodtiktok #endo #endometriosis #periods ♬ original sound – @somedays

Other men tried it, incredulous that people with periods live with this much pain.

@getsomedays Its the shaky yeehaw for us 😂 #periodpain #periodtips #periodtiktok #endo #endometriosis #periodsimulator ♬ original sound – @somedays

@getsomedays Wait for the end 😂 #periodpain #periodtips #periodtiktok #endo #periodsimulator #calgarystampede ♬ original sound – @somedays

@getsomedays Replying to @har_sn27 the answer we’ve all been waiting for. #periodpain #periodsimulator #periodtiktok #endo #endometriosis #calgarystampede ♬ original sound – @somedays

“And the vast majority of participants have been so humbled by the experience,” Perry says, “that they end up thanking us afterwards for the opportunity to learn more about period pain and usually end up purchasing some of our period pain relief for their partners.”

@getsomedays And one loses control of his limbs 😂 #periodpain #periodtiktok #endo #periodpainsimulator #periodtips ♬ original sound – @somedays

@getsomedays And can he give us a yeehaw? 🤠 #periodpain #periodtiktok #periodproblems #periodsimulator #endo #endometriosis #cowboy ♬ original sound – @somedays

Somedays: Website | Instagram | TikTok
h/t: [Upworthy]

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Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met, Manager of My Modern Met Store, and co-host of the My Modern Met Top Artist Podcast. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.
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