Home / FunnyPeople Around the World Are Obsessed With This Plush Shark from IKEA

People Around the World Are Obsessed With This Plush Shark from IKEA

Toy Shark Blaha IKEA

Photo: IKEA

Meet Blåhaj (Blaha), the soft toy shark from IKEA that has millions of fans around the world. The Swedish furniture brand first started selling the toy in stores a few years ago, but was recently convinced to relaunch it after fans petitioned for a comeback. The friendly-looking shark has now appeared in countless social media posts, and some have even created their own Instagram pages for their plushy pal.

It’s not clear what exactly makes this 1-meter-long shark so popular but Blåhaj arguably has a certain charismatic charm. In the online product description, IKEA says, “Big and safe to have at your side if you want to discover the world underneath the sea. The blue shark can swim very far, dive really deep and hear your heart beating from far away.” Just like a comfort animal, Blåhaj seems to be the perfect friend for when you just need a hug.

Among the many positive online reviews, one enthusiastic IKEA customer writes, “This guy is my favorite buddy in the bedroom […] We snuggle and have deep conversations about life and secrets […] Do yourself a favor and get yourself a Sharkie. You will not regret it.”

Check out some of Blåhaj’s fan posts below and get your own on the IKEA website.

Meet Blåhaj (Blaha), the soft toy shark from IKEA that has millions of fans around the world.

 

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A post shared by Annika (@annikiara) on

 

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A post shared by Whatever Shark (@whatever.shark) on

The friendly-looking shark is making a splash on social media.

 

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A post shared by Акула Иннокентий (@akula_innokentiy) on

 

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A post shared by Акула Орлен (@akula_iz_ikei_orlen) on

 

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Just like a comfort animal, Blåhaj seems to be the perfect plushy pal for when you just need a hug.

 

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A post shared by Дарья Фалькон (@madrilizz) on

 

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A post shared by Izolda Tikhonovna (@izoldatikhonovna) on

 

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A post shared by Тильда Катарина Шведская (@blahaj_fran_ryssland) on

 

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A post shared by Whatever Shark (@whatever.shark) on

 

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A post shared by Whatever Shark (@whatever.shark) on

 

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A post shared by Тильда Катарина Шведская (@blahaj_fran_ryssland) on

People have even dedicated fan art to Blåhaj.

 

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A post shared by Maria (@artist.on.the.mt) on

 

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A post shared by Nik Welay (@welayfinik) on

IKEA: Website | Facebook | Instagram | Twitter
h/t: [Design You Trust]

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Emma Taggart

Emma Taggart is a Contributing Writer at My Modern Met. Originally from Northern Ireland, she is an artist now based in Berlin. After graduating with a BA in Fashion and Textile Design in 2013, Emma decided to combine her love of art with her passion for writing. Emma has contributed to various art and culture publications, with an aim to promote and share the work of inspiring modern creatives. While she writes every day, she’s also devoted to her own creative outlet—Emma hand-draws illustrations and is currently learning 2D animation.

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