What Is Kawaii? Discover What Led to Japan’s Culture of Cuteness
Roughly translated as “cuteness,” kawaii is one of the most frequently used Japanese words. In a broader sense, it describes the culture of celebrating all things adorable and embracing fictional characters as the embodiment of positivity. Originating as a distinctly Japanese cultural trend, the concept soon evolved into the worldwide phenomenon it is today, spreading through many aspects of modern life, including art, fashion, technology, and even food.





































































